[{"data":1,"prerenderedAt":82},["ShallowReactive",2],{"work-quick-haul-dispatch":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":7,"client":9,"year":10,"role":11,"summary":12,"result":13,"tech":14,"featured":6,"order":16,"cover":17,"body":18,"_type":76,"_id":77,"_source":78,"_file":79,"_stem":80,"_extension":81},"\u002Fwork\u002Fquick-haul-dispatch","work",false,"","A freight site that answers two different questions","Quick Haul Dispatch",2026,"Marketing website","A nationwide truck dispatching company connects two different audiences — truckers looking for loads, brokers looking for trucks. We built a site that gives each one their own path from the first click.","Two audiences, two paths, one site",[15],"Astro",7,"quickhaul",{"type":19,"children":20,"toc":69},"root",[21,30,36,42,47,53,58,64],{"type":22,"tag":23,"props":24,"children":26},"element","h2",{"id":25},"the-problem",[27],{"type":28,"value":29},"text","The problem",{"type":22,"tag":31,"props":32,"children":33},"p",{},[34],{"type":28,"value":35},"A dispatch company sits between two audiences who want opposite things from the same homepage. A trucker wants to know: will you keep me loaded? A broker wants to know: can I trust your trucks? One generic \"our services\" page makes both of them read past copy meant for someone else before they find their answer.",{"type":22,"tag":23,"props":37,"children":39},{"id":38},"the-approach",[40],{"type":28,"value":41},"The approach",{"type":22,"tag":31,"props":43,"children":44},{},[45],{"type":28,"value":46},"We split the message at the door instead of burying it in a submenu. \"I Need Truckers\" and \"I Need Loads\" branch immediately, each with the proof that audience actually checks — insured loads, no long-term contracts, and a vetted carrier network read differently depending on which side of the load you're on. We didn't try to make one page satisfy both.",{"type":22,"tag":23,"props":48,"children":50},{"id":49},"the-solution",[51],{"type":28,"value":52},"The solution",{"type":22,"tag":31,"props":54,"children":55},{},[56],{"type":28,"value":57},"An Astro site built for speed over spectacle: dedicated pages for Dispatch Services, Carrier Sign-Up, About, and Contact, dispatcher profiles that put a face on \"someone will actually answer,\" and carrier and broker testimonials sorted by who they're meant to convince. Click-to-call and email sit up front as the primary CTA, not a support ticket — this business runs on live conversation, not a queue.",{"type":22,"tag":23,"props":59,"children":61},{"id":60},"the-result",[62],{"type":28,"value":63},"The result",{"type":22,"tag":31,"props":65,"children":66},{},[67],{"type":28,"value":68},"A visitor lands, sees their own path within seconds, and gets to a real person fast. No default homepage trying to be everything to everyone.",{"title":7,"searchDepth":70,"depth":70,"links":71},2,[72,73,74,75],{"id":25,"depth":70,"text":29},{"id":38,"depth":70,"text":41},{"id":49,"depth":70,"text":52},{"id":60,"depth":70,"text":63},"markdown","content:work:quick-haul-dispatch.md","content","work\u002Fquick-haul-dispatch.md","work\u002Fquick-haul-dispatch","md",1789587183310]