[{"data":1,"prerenderedAt":91},["ShallowReactive",2],{"work-atlas-home":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":7,"client":9,"year":10,"role":11,"summary":12,"result":13,"tech":14,"featured":19,"order":20,"cover":21,"body":22,"_type":85,"_id":86,"_source":87,"_file":88,"_stem":89,"_extension":90},"\u002Fwork\u002Fatlas-home","work",false,"","A storefront that finally sold after hours","Atlas Home",2025,"Website + storefront","Atlas had a beautiful shop and a website that leaked customers at checkout. We rebuilt the storefront around the way they actually sell.","38% more completed checkouts in 90 days",[15,16,17,18],"Nuxt","Stripe","Tailwind","TypeScript",true,1,"atlas",{"type":23,"children":24,"toc":78},"root",[25,34,40,45,51,56,62,67,73],{"type":26,"tag":27,"props":28,"children":30},"element","h2",{"id":29},"the-problem",[31],{"type":32,"value":33},"text","The problem",{"type":26,"tag":35,"props":36,"children":37},"p",{},[38],{"type":32,"value":39},"Atlas Home makes furniture people fly in to see. Online, the story fell apart. Product pages were slow, the cart felt like a different company, and mobile shoppers bounced before they could picture the piece in a room.",{"type":26,"tag":35,"props":41,"children":42},{},[43],{"type":32,"value":44},"They didn’t need more pages. They needed a store that behaved like the showroom: calm, specific, and easy to buy from.",{"type":26,"tag":27,"props":46,"children":48},{"id":47},"the-approach",[49],{"type":32,"value":50},"The approach",{"type":26,"tag":35,"props":52,"children":53},{},[54],{"type":32,"value":55},"We sat on the sales floor for a day. We wrote down the questions staff actually answer — lead time, fabric, delivery radius — and made those first-class on every product. Then we stripped the template chrome and designed a path from photograph to checkout that a tired thumb could finish.",{"type":26,"tag":27,"props":57,"children":59},{"id":58},"the-solution",[60],{"type":32,"value":61},"The solution",{"type":26,"tag":35,"props":63,"children":64},{},[65],{"type":32,"value":66},"A Nuxt storefront with honest photography, tight copy, and a Stripe checkout that doesn’t dump people into a generic form. Filters that match how customers think (“for a small dining room”), not how a PIM is structured. A quiet content system so the team can add a new collection without calling us.",{"type":26,"tag":27,"props":68,"children":70},{"id":69},"the-result",[71],{"type":32,"value":72},"The result",{"type":26,"tag":35,"props":74,"children":75},{},[76],{"type":32,"value":77},"Checkout completions rose 38% in the first 90 days. Support tickets about “where’s my order \u002F does this come in oak” dropped, because the site finally said it. Atlas stopped treating the website as a brochure and started treating it as a second showroom.",{"title":7,"searchDepth":79,"depth":79,"links":80},2,[81,82,83,84],{"id":29,"depth":79,"text":33},{"id":47,"depth":79,"text":50},{"id":58,"depth":79,"text":61},{"id":69,"depth":79,"text":72},"markdown","content:work:atlas-home.md","content","work\u002Fatlas-home.md","work\u002Fatlas-home","md",1789256728632]